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A mortgage advisor

Overview

A visual identity research and development project for a financial advisor specialising in mortgages.

This was one of two directions presented; they chose the alternative.

[sad violin.mp3]

Parts

Labour

A mortgage advisor’s visual direction proposal

Parts & Labour

  • Branding & Visual Identity
  • Graphic Design
  • Logo Design
  • Print Design
  • Research
  • Visual Direction

A selection of pages from my presentation document used to pitch the visual direction: HERITAGE WARMTH.

The concept was intended to evoke a positive association with the idea of long term commitment to financial investment.

With a broad client base, the direction was aimed at the idea of reflecting on the passage of time, and how this could be a positive way to engage the audience in considering the value of making investments in the future.

Photos: Unsplash

Dabbling with some self-awareness for a generation used to storing documents digitally and online.

Two orange folders laid on a surface one on top of the other
Mockup
a presentation of two business cards showing the front with a logo, and the back with details
Have a bit of fun with mockups
a presentation of two business cards showing the back with a logo, and the front with details
Have a bit of fun with mockups

Approaches to aftercare were considered for a brand experience that had tangibility and emotional integrity.

A greetings card stood on a surface saying here's to you, your new home, and many happy memories
Mockup
A mockup of hand holding a small book
Adapting mockups with some attention to detail (ribbon and nails)

They went in a different direction.

C’est la vie

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A mortgage advisor